Real Estate SEO or SEO for Real Estate can be difficult but not impossible, especially when you have the right Digital SEO company helping you to lead the way to get your Real Estate business in front of your new and potential clients. Clients should be finding you and calling you. Not the other way around.
You can tackle SEO for yourself or your build your own team, but it will require a lot of research, diligence and persistence and at least some type of experience in SEO. Time and energy that can be spent in your actual business or career as a Real estate professional, whether broker, agent or investor. You may not have the time nor the expertise to create and implement a thorough Digital SEO Strategy, you may want to invest in hiring an experienced, trustworthy AND affordable SEO digital marketing company such as Digital SEO Strategies to help guide you and implement the work. Having us, Digital SEO Strategies as part of your team can definitely be an incredibly worthwhile investment because it’s such an affordable SEO Strategy , we’ll even help you to avoid the common SEO traps and scams out there.
SEO is good for Real Estate professionals, however you have to be wary of a few bad actors out there who target the Real estate industry because they know many real estate agents and investors are not well-versed in SEO, but they know they need to drive sales through their website and internet presence in a very competitive field. Many brokers, agents, investors and other real estate professionals as a result have gotten burnt and seven scammed resulting in lost faith in SEO. In the midst of this high competition, many SEO scammers prey on unsuspecting brokers, agents and investors, often locking them into expensive monthly programs with promise of high rankings for obscure keywords that won’t drive any sales.
With that said there are honest and affordable SEO companies out there such as Digital SEO Strategies and Real Estate SEO is neccessary and it works. People search online for what they need and not to mention everybody is connected via IPhones, Androids, Blackberrys, IPads, GPS, Navigation devices, Tablets, Laptops and desktops. In their cars, homes, pockets and purses. Is your web presence where your potential clients and customers are searching? If not they can’t call you and they won’t. For Real Estate professionals it should be a no brainer. Having a good internet presence means you haveclaimed your place or piece of real estate online.
A Digital SEO strategy in this day and time is critical for any real estate professional or business whether large or small. If potential and new clients are looking for the type of services that you may provide in your area and don’t know your name or the name of your website (if you have one) they will do one thing for sure and thats search for what they want via keywords or phrases and those will either be linked to you or your competition. Having quality citations about your business on the web is equally important. If they can’t find you under those search words or phrases then obviously they can’t call you and will call who they find…your competition. Not to mention 95 percent of people searching for products and services rarely go beyond the first page or sometimes the second page of search results. Oh and perhaps you may say that you rely on word of mouth and referrals and thats working for you…well the new word of mouth and referrals are from the internet! You have to be found in order to be referred to or talked about and new or potential clients and customers hearing about you for the first time will almost always look you up online before making a final decision and you better be there…it’s expected.
90 percent of buyers start their real estate search online according to the National Association of Realtors. Again SEO for real estate agents and professionals is vital, critical and neccessary for continued growth and longevity in business and careers today. Higher rankings = visibility = success = financial rewards.
Now many Real Estate professionals and individual agents rely on strictly brand recognition of their parent brokerage and perhaps team branding to drive new business, targeting specific locations or regions, and try to differentiate services based on certain needs or demographics, like first-time home buyers or elite homes. That and PERSONAL Branding is the best combination enabling real estate professionals to differentiate themselves, be successful, and bring in a lot of business.
SEO Real Estate can be time consuming and it is always recommended that real estate professionals, brokers, teams, agents and investors estate hire experienced SEO consultants to design and implement a comprehensive SEO strategy alowing the Real estate professional to concentrate and put their efforts into what they do best, Real Estate. Many companies rely on the expertise of their IT departments for SEO advice. While some IT professionals may have a working knowledge of standard SEO techniques, they are not always able to keep up with the changes, algorithyms, rules, growth or content issues that will affect rankings for a business.
One of our clients Mortgage Relief Solutions only gets calls that pertain to their niche and they love it! When a potential client types in “take over my mortgage payments” or “take over my house payments“
Mortgage Relief Solutions is not only found, but most importantly gets conversions=Clients!
Local search is huge on the Internet! Up to of 75% of all searches are said to be local in character – searches for Pizza, Roofing Company, Personal Injury Attorney, Bail Bond… – the list goes on and on. For many local businesses, Google Places (now Google+ Local) is not only a new advertising and promotion opportunity but also a new way to share and discover local information. The first benefit is a more prominent ranking on a search engine results page. The first items that Google lists on the page are Google Places (Google+ Local) profiles. If you don’t have a Google Places (Google+ Local) profile, you are missing out on getting important information about your business on the first page of a search result. Google Places pages have been entirely replaced by new Google+ Local pages. It’s a dramatic change (for the better) though it will undoubtedly disorient some users and business owners and Digital SEO Strategies will help adapt to the migration from Google Places pages to the new Google+ Local pages. With one listing, your business can now be found across Google search, maps, mobile and Google+, and your customers can easily recommend your business to their friends, or tell the world about it with a review. Google+ Local is the new face of Google Places and seeks to capitalize on the incredible amount of local search traffic.
Google+ Local business pages removes the basic limitations of Google Places with the provision of interactive content-based pages that serve to imitate the functionality of the likes of Facebook and Twitter. Specifically it will allow business owners to build up a base of followers that they can communicate with in relation to their products and services, increasing the level of social interaction between the two.
With this newest update from Google we at Digital SEO Strategies encourage more and more business owners to create their business pages in Google+. But,again for those entrepreneurs who are not familiar how Google+ works, a little help from Digital SEO Strategy experts can lessen the hassle and can save them the time in figuring out how the social platform can be used to create more visibility and exposure for their business.
A correctly optimized Google Places (Google+ Local) business profile will also help generate mobile traffic to your site. More and more people are searching using a smart phone, tablet, or other mobile device every day. Again, a large percentage of these searches are for local information. A website that has a Google Places (Google+ Local) listing and is mobile friendly will help generate traffic from the mobile users that want information quickly and are likely to click on a Google+ Local business profile before scrolling through lots of pages.
Yes, the aim is to rank high on the top of the list in Google Places (Google+ Local). Some will say it can’t be done and that you can’t get to the first page in Google Places (Google+ Local). Well then who are those businesses that are there now? Some will say you have to pay a high monthly fee to get there or pay using Adwords or Adwords Express regularly. Sure you can. But you don’t have to. Besides, consumers are cynical about paid advertising and they will likely perceive your paid listing as an advertisement, versus the more reputable organic listing on Google Places (Google+ Local). We are taking your organic listing on Google Places (Google+ Local) and Optimizing it. Googlegives preference to well-optimized Google Places (Google+ Local) listings over the un optimized organic search results so they are often found on the top of the first page. Again, many businesses get to the top on Google Places (Google+ Local) using effective optimizing (SEO) and other techniques. Thats where we come in. Digital SEO Strategy. Affordable SEO for your business.
Ranking on the internet has changed in the past year and old school techniques for ranking have changed dramatically. First of all, you need a Google+ Local page. This will merge with your website if you have one and they will rank together.
In the past you needed lots of backlinks (links from other websites) to rank high on Google, and although that is still important, it is only a very small part of the ranking process.
When ranking a Google+ Local profile, Google rewards exposure with exposure. This means the more places (reputable places) you show up on the Internet, the higher Google will rank your Places page and in turn, rank your website. Just like in the “offline” world, the more people that know about your business, the more popular you will become.
The most important ranking factors are now: Reviews, Citations (name, address, phone), local links and accurate information. Remember it’s all about LOCAL EXPOSURE and we at Digital SEO do a number of things so your business can rank high on Google Local search in your city.
Information. We make sure that all your information is complete and accurate with lots of pictures, videos, hours of operation etc. Note: if you are constantly changing your address and phone number, it WILL hurt your rankings. Google wants stable established companies.
Reviews. No fake ones. We’ll help you get actual reviews from actual customers by implementing a review program that motivates people to review your business. And we can’t stop there. If you get a few reviews all at once and then nothing for 6 months, then Google will diminish the values of those reviews. Google tracks IP addresses so Google knows where the reviews come from. They need to be local and from as many different locations in your service area as possible. This is one way that Google determines your service area when ranking.
The migration to Google+ Local from Google Places impacted many areas including: Moving from rating businesses on an aggregate five star scale to a 30 point Zagat Ratings system, changing individual review ratings from a five star scale to new 0-3 numerical rating system, requiring consumers to be Google+ users in order to write new reviews, adjustments to features with Google Maps and mobile devices and significantly increasing the integration of social data overall, including in search results. Zagat reviews provide potential consumers or clients a better preview about the business. For years, Zagat has provided trustworthy, concise, user-generated reviews. Google+ Local integrates over 80 million pages of Google Places with three decades worth of existing Zagat reviews!
Directories. We’ll register your business with the top free local directories and encourage people to leave reviews on them as well. Also, put links from your website if you have one (we build websites too) to your directory pages to make them easier to find. We suggest you also register your business if you are not already with the local Chamber of Commerce and make sure you get a link from their site along with your Business Name, Address and Phone (exactly the same as it appears on your Places page). This is called the NAP. Some people are saying that having links from the Better Business Bureau are powerful, but you have to pay their ridiculous fees.
Now let’s step back and understand how Google+ Local works. Google+ Local is all about local search. There are two possibilities –
1. A search such as ‘Pizza’ or ‘Personal injury Attorney’ – Google ‘understands’ your location, and provides local Pizza Restaurants or Personal Injury Attorneys EVEN IF you do NOT enter a city name. Google looks at your IP address and guesses your location.
2. A search such as ‘take over my house payments Phoenix‘ or ‘take over my mortgage payments Phoenix‘ – key words or phrases for the business called Mortgage Relief Solutions, Google looks at the search keywords plus the city name and gives local results for that city. It overrides your geolocation.
Beyond those basics, whether your business shows up in a Google+ Local search at the top is a function of these factors –
Your business physical address vs. the physical address of the searcher, OR your business physical address vs. the city typed in as a keyword.
The ‘match’ between your business categories and the search terms entered (e.g., your category is ROOFING COMPANY and the search is for ROOFER.)
Keyword density on your company name and description in Google Places (Google+ Local) vs. the search keyword.
Quantity of reviews, and whether these reviews are in the city in question and/or contain the search keyword.
Interlinkage of your Google Places (Google+ Local) listing and your website,(remember we can build one for you if you don’t have one) especially SEO factors such as TITLE tags, etc., on the website that reinforce the target keywords.
So that’s Google Places (Google+ Local). Our first step is to help you claim your listing and re-write it and make it work for you. These are just SOME of the many things to consider in order to get your business ranked high on Google Places (Google+ Local).
Most business owners don’t have lot’s of extra time to be sitting behind a computer screen, after all you’re running your business and most business owners are not Internet Marketing experts. And that’s what we Digital SEO are here for, to get you results and more customers. The most important thing is that you don’t have to pay the ridiculous and outrageous prices the other so-called SEO companies want to charge for exactly what we, Digital SEO will do for you, but we cost much less. Most of those other seo companies are not going to take the time to search out and register with all the local sources or implement a Review Program. They are in it to make a quick buck and may try to rank you for search terms that just don’t bring in any business because nobody is searching for those keywords. That is a classic SEO scam. Please don’t fall for it. These days so called SEO experts are a dime-a-dozen and 9 out of 10 of them are completely clueless.
We at Digital SEO Strategy want earn your business by doing exactly what we say we will do. Then we have proven worthy to offer you our many other services when you are ready to take your business to the next level.
The bottom line is that we at Digital SEO Strategy will help to ensure that your Google Places (Google+ Local) business listing is claimed and showing correct information and is optimized correctly. It’s important for all businesses, not just local businesses, to claim their Google Places (Google+ Local) listing to ensure that all of the information is accurate and up to date. For some reason, so many businesses have yet to claim and activate their listing. This is a huge mistake. There are so many benefits to having an accurate and active listing. An accurate and active Google+ Local business profile definitely helps SEO efforts. A Google+ Local business profile includes a link back to your website, which establishes a connection and trust between your site and Google. Even if you have already claimed your Google Places (Google+ Local) listing thats ok, because we fix local Google+ Local business profiles and we will work on optimizing it correctly.
This is one of the most powerful things you can do to build your Web presence and your offline customer base. Nearly 20 percent of all Google searches are users accessing Google+ Local business pages which leads to the actual Google+ Business page on Google Plus – that adds up to millions of searches a day! If a customer can’t find you or it looks like your information is incorrect, they’re not going to keep trying. It’s going to deter them away for your business and push them toward your competitor. This isn’t something you can afford.
We will make sure the information is as accurate as possible and that it’s consistent with what else is out there about your business on the Web. Call Digital SEO Strategies today and we’ll help you get found tomorrow! We help Doctors, dentist, lawyers, Auto repar, Beauty & Hair salons, Realtors, Real Estate Investors, (Real Estate SEO) Restaurants, Plumbers, Electricians, etc. All industries and businesses.
You only pay Digital SEO Strategy one time ($99) with no monthly fee for the optimization of your Google+ Local business page and we will work for you until we get you there!
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